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Restoring your privacy costs money, which makes it a marker of class.Alternative search providers write letter to EU complaining that Google antitrust action achieved diddly-squat.Brave, DuckDuckGo to unplug Google's AMP where possible.Here we have Microsoft Bing Ads counseling customers how its technology facilitates tracking without third-party cookies, regardless of whether users have expressed the desire not to be tracked by adopting a privacy-oriented browser. In other words, here's how you route around privacy protections to measure your ads, whether people want this or not.īack in 2012, when Google agreed to pay a $22.5 million civil penalty to settle Federal Trade Commission charges that it misled Apple Safari users by stating it would not place tracking cookies or serve them targeted ads, the issue was the gap between what Google said and did.

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'To help ensure that conversions continue to be reported accurately and in full across your Bing Ads campaigns, the auto-tagging of the Microsoft Click ID in ad URLs is now required.' 'Last year, Apple Inc introduced a feature called Intelligent Tracking Prevention that impacts how conversion tracking works on the Safari browser,' Microsoft Bing Ads documentation explains.

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Perhaps more noteworthy than Brave dunking on DuckDuckGo, is the fact that Microsoft's Bing openly describes how to track ad conversions even when people are using privacy protections that block third-party cookies and are expecting not to be monitored.

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DuckDuckGo for Android does too, but far less so (3 out of 24). Brave on Android, however, blocks significantly more trackers than DuckDuckGo on Android – and contrary to the assertions of DuckDuckGo's spokesperson, does appear to offer protection against link tracking (23 out of 24 identifiers in 'Tracking query parameter tests'). A macOS browser comparison isn't yet available as DuckDuckGo's macOS browser is still in beta, the site maintainer told us. To judge the data at, the handling of Bing ads by DuckDuckGo's iOS browser represents the only significant difference with Brave's iOS browser. We are not restricted from this and will be doing so.' 'To note, we are planning on expanding this to more companies, including Twitter, Microsoft, and more. 'This is talking about link tracking which no major browser protects against (see ), however we've started protecting against link tracking, and started with the primary offenders (Google and Facebook),' DuckDuckGo's spokesperson said.

In other words, allowing Bing to append its identifier to URLs enables Bing advertisers to tell whether their ad produced a click (a conversion), but not to target DuckDuckGo browser users based on behavior or identity.ĭuckDuckGo's spokesperson pointed to Weinberg's attempt to address the controversy on Reddit and argued that DuckDuckGo provides very strong privacy protections. there is really nothing new here given everything has already been disclosed Brendan, of course, kept the fact that our ads are private out and there is really nothing new here given everything has already been disclosed.' 'That is these ads are privacy protected and how he's framed it is ultimately misleading.

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